Figueroa Produce Market
Infinity POS creates happy customers and a stronger brand
“Our store is doing great and advancing each and every day. Sales are climbing and the neighborhood communities enjoy the store and service. Part of our service has a lot to do with the Infinity POS system, its simplicity, and the ease with which cashiers grasp how to use it in minutes.” Ruben Perez, co-founder
Los Angeles’ Figueroa Produce Market prides itself on providing customers with a huge range of fresh produce, meat, deli and groceries along with friendly efficient service.
Customers love the wide array of seasonal and international foods available in the neighborhood market, situated in the heart of Highland Park in northeast Los Angeles. The market sources fresh food from small, family-run local and regional farms, and international goods from as far away as New Zealand and as close as Mexico.
Figueroa’s requirements
Before the four co-founders opened Figueroa Produce Market in 2008, they knew that while their extensive product range would meet the needs of the neighbourhood’s diverse and sophisticated residents, the sheer number of items could present a problem at checkout.
Without the right retail point of sale software, service could be slow if cashiers had to remember or look up codes for thousands of products.
“We didn’t want first-time visitors to Figueroa Produce Market to be overwhelmed by our range. In the produce department for instance we have bins full of colourful fruits and vegetables. In citrus alone we have 100 different lines,” says Ruben Perez, co-founder.
“We wanted to be sure cashiers could process sales quickly. Nobody likes to stand in line waiting to pay for their food.”
The Infinity solution
Figueroa Produce Market chose Triquestra’s Infinity POS over 10 competing systems.
Infinity has been installed on PCs in the store’s three lanes and in the back office computer. It is also integrated with their Zebra printer and LS1000 scales.
Ruben says what attracted the four founders was Infinity’s speed and the fact that it was easy for staff to train on.
“We were looking for something efficient. Infinity POS has a single-click drill down feature that lets the cashier bring up details of all the different products we have in a category. They push a bar and it will bring up the six different types of bananas we have in store,” Ruben says.
The fact that staff could become proficient on Infinity POS in less than an hour was also a bonus for the about-to-open market that needed to get its 15 staff members up to speed as quickly as possible to deliver on the store’s service ethos.
The results
A high level of service is at the heart of Figueroa Produce Market and Infinity POS supports this commitment.
“With Infinity POS we have happier customers because we can deal with them quickly at checkout and get them on their way,” Ruben says.
And because Infinity POS works so well it has had a positive spin-off for the overall brand.
“Infinity POS keeps us at the leading edge of inventory management technology, which is a good look for us.”
Creating a business like the Figueroa Produce Market from scratch, which included negotiating a lease, converting a former video store and organising permits with the city, took months of hard work, Ruben says.
“Infinity most definitely helped make our opening much easier, especially with the training of our cashiers,” Ruben says.
“Our store is doing great and advancing each and every day. Sales are climbing and the neighborhood communities enjoy the store and service. Part of our service has a lot to do with the Infinity POS system, its simplicity, and the ease with which cashiers grasp how to use it in minutes.”
