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Infinity POS System Case Studies

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Infinity POS software Goldpine case study

Infinity POS software pricing flexibility supports Goldpine’s special pricing strategy

Goldpine operates in a multichannel environment with customers having the option of pre-ordering over the phone or instore for upcoming projects. Goldpine uses its Intranet, which houses the company’s bespoke CRM database, to identify customers when orders are placed.

The retailer’s challenge was to ensure that orders processed through the Intranet had the same special pricing rules applied as those applied at the counter. In particular Goldpine wanted to be able to import the powerful special pricing capability of its Infinity retail point of sale software into its Intranet.

The solution: Integrate Infinity POS system customers’ pricing rules into Goldpine’s Intranet

Goldpine’s in-house IT team, assisted by Triquestra, integrated its Infinity retail point of sale software with its Intranet and created a robust interface between the two systems work together in real time.

Orders are placed through the Intranet so that Goldpine can capture valuable customer information as part of its interaction with customers.

“We believe customers pay us in two ways, with money and with information. We can capture the information by asking questions or by analysing what they have ordered.”

Goldpine’s strategy is to build inhouse any systems, such as the Intranet, which give it a competitive advantage, says Simon.

However, when it came to developing special pricing rules Goldpine opted to use Infinity POS software, which it operates as it retail point of sales software in its 25 stores throughout New Zealand.

“In terms of retail point of sale, Infinity POS software is the best there is. It’s so smart that not only does it apply the special pricing rules, it’s also looking to see if any other specials apply and to make sure the special pricing does not fall below our minimum margin so we can be sure we’re not just giving stuff away,” says Simon.

“When we bought Infinity POS software two years ago one of the attractions was the pricing flexibility that it offers,” says Simon.

Goldpine realised that it would never be able to keep pace with retail point of sale software developments if it tried to go it alone. Triquestra, which specialises in retail POS software, is constantly providing updates for the Infinity POS system and this influenced the project design.

“Infinity POS software will be a different product in two years time. Part of our Intranet build was to design it in such a way that we captured the smarts that are constantly being added to Infinity,” says Simon.

The benefits of Infinity POS system: consistency and flexibility

Incorporating the Infinity POS system pricing rules into the ordering system means that that customers receive consistent pricing no matter how they are transacting with Goldpine. The CRM database ensures customers are appropriately identified and Infinity’s pricing rules provide the necessary pricing intelligence.

“With our interface the Intranet is totally aligned with the Infinity POS system and customers have the same special pricing rules applied whether they are placing an Intranet order or just turn up at the counter.”

Infinity inventory management software has flexible pricing capability which means that Goldpine can also vary prices from store to store and from region to region to maximise stock rotation and margins.

“Customers in a dairying area like Gore have different needs from customers in a wine growing region like Blenheim. We are able to tweak our prices to reflect the different product mix and demand in each store.”

“We believe that the special pricing gives us a competitive advantage when it comes to creating strong relationships with high value customers,” says Simon.

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