Much more than a points program


Infinity gives you a complete view of your retail and trade customers when and where you want so you can offer a more rewarding shopping experience. By capturing information and facilitating customer recognition both in-store and online, you’ll sell more and sell better.


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Capture customer details via any channel

With Infinity Loyalty, you’ll have a 360 degree view of your customers as all information is captured and stored in one database. Whether staff or the customer enters their details in-store or online, you’ll be able to recognise them consistently wherever they shop with you. 


Segment and understand your customers

Utilise the data to know which customers are your most profitable and what their preferences are. Sales associates can see this information as well to offer personalised service and encourage conversion at point of sale.


See what customers bought as well as what they were interested in

By viewing their purchase and browsing data, you’ll be able to develop meaningful relationships with offers that are timely, relevant and compelling.


Stay top of mind by keeping customers engaged

Infinity puts customers’ data at their fingertips as well, giving them the ability to view their purchase history and points balance online in real-time. To drive database completion and/or clean-up, you can offer customers incentives at POS or by email to encourage them to update their details online.

Actively support trade customers 

Credit management, statements, payments and allocations, and debtor aging are all part of Infinity. As debtors perform transactions that impact credit availability, all stores are updated in near real-time.

Infinity works well with:




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